Revenue Share
A monetization model where a service provider or platform pays the content creator a percentage of the revenue generated from their work.
Revenue Share (often shortened to RevShare) is a common partnership model in the digital economy. Instead of a flat fee, the earnings are split between the platform (e.g., YouTube, Substack, or Inset) and the publisher/creator.
How it works
The platform handles the infrastructure, sales, or distribution, and in exchange, they take a percentage of the gross revenue. The creator receives the remaining portion.
Pros of Revenue Share
- Alignment of Interests: Both parties are motivated to increase the total revenue.
- Low Entry Barrier: Creators often don’t have to pay upfront costs to use the platform.
- Scalability: As your traffic or sales grow, your absolute earnings grow proportionally.
Cons of Revenue Share
- Uncertainty: Your income depends entirely on performance and platform variables.
- Less Control: You are subject to the platform’s split terms, which can change over time.
- Dependence: If the platform’s revenue drops, so does yours.
Monetise your website without the clutter
Inset helps small publishers and niche sites earn more through premium, non-disruptive promotions. High eCPMs, easy setup, and respect for your audience.
Related Terms
Ad Impression
A metric used to quantify the number of times an advertisement is fetched and displayed on a screen.
CPM (Cost Per Mille)
A common advertising metric representing the cost an advertiser pays for every 1,000 impressions of an advertisement.
Effective Cost Per Mille
The estimated earnings a publisher receives for every 1,000 ad impressions served, accounting for all types of revenue.
Native Advertising
A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.