Native Advertising
A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
Native Advertising is designed to blend in with the surrounding content so that it doesn’t feel like a traditional advertisement. Common examples include “sponsored posts” on social media or “recommended articles” at the bottom of a news site.
Characteristics of Native Ads
- Non-Disruptive: Unlike pop-ups or auto-play videos, native ads don’t interrupt the user’s flow.
- High Engagement: Because they look like editorial content, users are often more likely to engage with them.
- Contextual Relevance: They are usually tailored to match the topic of the page they appear on.
Why it’s popular for monetization
Native advertising often yields higher click-through rates and better user sentiment compared to traditional banner ads. For publishers, it’s a way to monetize without compromising the aesthetic or usability of their platform.
Ethical Considerations
While native ads blend in, they must still be clearly labeled as “Sponsored,” “Promoted,” or “Advertisement” to maintain transparency and comply with advertising regulations.
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Related Terms
Ad Inventory
The total amount of space available on a website or app for advertisements to be shown.
Effective Cost Per Mille
The estimated earnings a publisher receives for every 1,000 ad impressions served, accounting for all types of revenue.
Programmatic Advertising
The automated buying and selling of online advertising space in real-time.
Revenue Share
A monetization model where a service provider or platform pays the content creator a percentage of the revenue generated from their work.