The Monetisation Dictionary
Everything you need to know about monetizing your website, from CPM to CTR and beyond.
Ad Impression
A metric used to quantify the number of times an advertisement is fetched and displayed on a screen.
Ad Inventory
The total amount of space available on a website or app for advertisements to be shown.
Click-Through Rate
The percentage of users who clicked on a specific link or advertisement compared to the total number of users who viewed it.
CPM (Cost Per Mille)
A common advertising metric representing the cost an advertiser pays for every 1,000 impressions of an advertisement.
Effective Cost Per Mille
The estimated earnings a publisher receives for every 1,000 ad impressions served, accounting for all types of revenue.
Fill Rate
The percentage of ad requests that were successfully answered with a displayed advertisement.
Programmatic Advertising
The automated buying and selling of online advertising space in real-time.
Native Advertising
A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
Revenue Share
A monetization model where a service provider or platform pays the content creator a percentage of the revenue generated from their work.
Viewability
A metric that tracks whether an ad was actually seen by a user, rather than just being loaded.